Start Here
- Even with digital calendars, our human brains mess things up sometimes and we miss an appointment. 
- The reason why a missed appointment is crappy is because it unintentionally sends a message to the other person or business that you don’t value them or their time. 
- That’s why a simple apology will go a long way to soothing the insult. 
Talking Points
- I’m so sorry that I missed our appointment. I had saved it incorrectly in my calendar. I know that’s no excuse, but I hope you understand that it was completely unintentional, and I truly appreciate and respect your time. 
- I can’t believe that I totally spaced the time and missed our meeting! I’m terribly sorry and embarrassed about that. Please know this is no reflection of how I feel about you or your time, but rather me having too much on my plate. 
- Can we please reschedule? I promise to show up on time and with coffee! 


