Start Here
If you’ve built a newsletter that people open, read, and share, you’re doing something right. But eventually, you may want to take things further—to invest more time, add resources, or simply make the work sustainable. That’s when it’s time to consider a paid option.
Here’s how to let your subscribers know—clearly, kindly, and without pressure.
Talking Points
Start With Gratitude
Open by acknowledging what your subscribers have given: their attention, their trust, and their feedback. Make it personal and specific.
Try this:
“I started this newsletter because I wanted to help people have better conversations. Your comments, shares, and kind words have made this little corner of the internet feel like community.”
Be Clear About the Change
Let people know you’re adding a paid option—not replacing the free one. Say exactly what’s changing and what’s staying the same.
Try this:
“Starting next month, I’ll be adding a paid tier for those who want more: bonus posts, deep-dive guides, and member-only Q&As. The regular free emails will continue like always.”
Offer a Reason
You don’t need to over-explain, but a short, honest reason helps people feel connected to your decision.
Try this:
“This work takes time, and I want to keep showing up with care and consistency. The paid tier helps make that possible.”
Invite Without Pressure
Make it easy for people to support you without guilt. Let them know you’ll be grateful, no matter what they choose.
Try this:
“If Talking Points for Life has helped you navigate a tough moment, or you’d simply like to support the work, I’d be honored to have you as a paid subscriber. And if now’s not the right time, that’s completely okay. I’m glad you’re here.”
Sign Off With Warmth
End the way you began—with kindness, clarity, and care.
Try this:
“Thanks for being part of this. I’ll keep writing—and I hope you’ll keep reading.”
P.S. If this post felt like a bit of a how-to in disguise, you’re right—it was my gentle way of letting you know that change is coming to Talking Points for Life. More soon. ✌️