What Not to Do When Answering a Tough Question

A case study.

Did you know crows hold funerals to learn from the mistakes of their fallen comrades? Well, consider this video our own "crow-funeral-learning" moment.

In it, we watch as Staffan Tjörnhammar, deputy chairman of Norrtälje’s municipal board, struggles to defend the council’s decision to boost their own salaries by nearly 30%. When faced with a tough question, his response is a lesson in what not to do.

Take a look at how it all unfolds.

“Okay, everyone, pay attention to what Staffan did, and don't do that thing."

26 seconds of a silent, blank stare. The cringe heard ‘round the world. And then after that, the reply is THIS:

"Everything is a matter of priorities."

It took 26 seconds to think of THAT reply?

Yikes.

It’s super clear which priorities the council cares about.

There is a happy ending to this story: Backlash ensued after this clip went viral and the council was forced to rescind the decision.

The Lesson

Communication - even 26 seconds of silent communication - is powerful.

The best answer to any tough question is to do the right thing. If you make a decision—like approving your own pay raise—make sure it’s for a good reason. And when the questions come, as they always do, be prepared with a clear, honest explanation that reflects your integrity.

Luck favors the prepared.

And if it’s too late for you to do the right thing or you’re just in a tight spot, do the following:

1. Be clear on YOUR message - what do you have to say for yourself? An explanation? An apology? Or a “none-of-your-business” reply?

2. Bridge to YOUR message - it takes at least two to tango in a conversation, you can lead too.

See also:

How to Answer a Question You Don't Know the Answer To